Lighted merchandise will attract consumers and in turn yield greater sales than non-lighted merchandise. However, choosing the optimal light fixture for an application requires an understanding of options. Today, retailers have a whole new set of options stemming from the advancement of LED technology. Proper application of the new LED technology can increase profitability. However, improper application may lead to disappointment. This article will identify several key components and concepts to consider when selecting one LED light over another or replacing a halogen or fluorescent fixture with an LED fixture.
The three big common benefits of using LED lighting in merchandise displays are: lower heat, longer life, and lower power consumption. The value of these benefits to retailers are several fold. First, the lower heat generation reduces the risk of product degradation and injury to workers while retrieving product in cases. Additionally, the replacement of multiple halogen and PAR 30 and 38 fixtures can reduce the ambient operating temperature of a store and thereby reduce air conditioning costs. Second, LEDs in luminaires often have a life of 50,000 hours or five times the life of fluorescents and twenty-five times the life of halogens. Hence, there will be less bulb replacement and less maintenance cost. Moreover, the longer life of LEDs reduces the risk that a display will be dark during critical selling periods because of a bulb failure. Third, the substantial reduction in power consumption of LED luminaires over halogen bulbs and some inefficient fluorescent fixtures will lead to lower energy costs for the retailer. These lower energy costs will yield net profit increases.