ITC looks to build product awareness by advertising in the winter issue of Cruise Industry News. As a lighting manufacturer we understand the importance of lighting and how it can positively or negatively affect a passengers travel experience. An illuminated grab handle mounted in the cabin bathroom gives extra support for those who have yet to get their sea legs. While display lighting encourages extra on-board purchases or an extra trip to the buffet. Soft diffused lighting adds to the relaxing and refreshing ambiance of the spa and exterior flood lighting safely lights the way, following an evening show. As travelers ourselves, we want to educate our customers on how putting a little extra time into the lighting plan, can leave a lasting impression and keep passengers coming back year after year. Click here to download a PDF of the article and ITC ad.
After 30 years of designing and manufacturing lighting for boats and RVs, ITC Inc. is lighting up retail stores, offices, homes, health facilities and cruise ships.
The company’s new LED lighting division called Elio is producing products for Carnival and Princess cruise lines, which are replacing hundreds of thousands of energy-eating incandescent light fixtures with low-watt, high intensity LED lighting fixtures.
“The math for them was simple,” ITC founder and CEO Dick Camarota said. “Replace 35 watt bulbs that require frequent replacement with 9 watt LED lights that use a one-third of the energy and last two-thirds longer, and there is huge savings for every ship in their fleet,” he said, noting electricity at sea is generated from fuel powered generators.